UTB Chief Executive Officer Lily Ajarova (centre) and UIA Director General Robert Mukiza (third right) in a group meeting after the partnership meeting.
Uganda Investment Authority (UIA) and Uganda Tourist Board (UTB) commit to work together to promote Uganda as the best tourism destination in the world and attract sustainable investments in the tourism space.
Both government agencies target the tourism sector, which generated 1.6 billion dollars pre-Covid. The sector contributes 7.7 percent of GDP.
Investment opportunities in tourism sector includes operating tour and travel circuits (parks, bicycle tours, air balloon travel, marine activities on Lake Victoria and river rafting on the Nile River) , development of specialised eco and community tourism facilities, faith-based tourism such as pilgrimages, agro-tourism, etc.
The two agencies have agreed to work together to promote investments in the tourism space to enable it rebound from the adverse effects of the pandemic, as well as promote Uganda as the best tourism destination in the world.
UIA and UTB have agreed to work on joint work plans and activities in order to boost tourism and investment.